Google Search Tips

This Google Guide can help you to improve your search results and SERP analysis with less-known search tips

Before we begin

In this Google guide we’ll show you some of the less-known google operators and search tips.

Please note that these advanced operators are sometimes used by spam-bot, black hat seos and other people that Google does not like, you may come across "403-Access denied" screens. Don’t be scared if this happens, nothing is wrong with you / your pc / your search, is just Google being Google.

Things to Know

Google is not case sensitive: searching for MiCrOsOfT is the same as MICROSOFT.

Search operators are case sensitive: searching for tyres OR tires, uses OR as the Google operator, while tyres or tires does not.

Googles default is to search for pages that include all of your search terms. Also the order of your search term is somewhat relevant.

Google excludes common words (also called stop words) like “I” , “the”, "and", etc.

Some operators can be combined, while others must be used alone.

Basic Operators

+

    forces words to be included in search results. Useful with stop words that would otherwise be discarded.

-

    prevents a search term to show in results, for example searching for cars -honda can help you to avoid honda cars

OR

    returns documents with one of the given terms, like tyres OR tires.
    You can also use | instead of OR: tyres | tires

” “

    using quotes forces Google to search for the exact phrase (including stop words), try “honda cars” and honda cars (actually, using quotes is similar, but not equals, to honda-cars)

~

    allow to search also for synonyms of the given word. Searching for tyres ~tips also finds pages with the word help or guide etc.

*

    means every word. try “tyres with *”

..

    Used to search in a range of numbers, “2..20 tyres” will find pages containing “.. 3 tyres for the price of 2” and “buy 4 tyres and get your spare for free”

This operators can be combined to create advanced queries:

For example

“3 tyres OR tires OR tires each *”

See the second part of our Google Tips for the Advanced Google Operators, and more .....